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Lookfantastic and Cult Beauty owner joins the British Beauty Council as Patron

Chloe Burney
04 June 2024

THG, the owner of Lookfantastic and Cult Beauty, has today announced a partnership with the British Beauty Council where it will step into the role of Patron.

Throughout the patronage, the British Beauty Council and THG will activate initiatives to impact positive change across the beauty industry, with projects centred around improving sustainability, DEIA, education, and driving long-term growth.

In its first action as British Beauty Council patron, the online beauty retailer Lookfantastic – owned by THG – launched its ‘What the SPF?!’ campaign, which advocates for SPF as a daily skincare essential exempt from taxation. Striving to change attitudes towards sun and skin health, the online beauty retailer has introduced a 20% reduction across its core SPF products of factor 30 or above, which is the minimum sun protection factor recommended by the British Skin Foundation. This initiative aims to make SPF products more accessible and affordable for all.

Lucy Gorman, CEO of THG Beauty, said: “We are excited to partner with the British Beauty Council. With our portfolio of prestige beauty brands and our wide-reaching expertise in the industry, we are firmly embedded in the sector and committed to supporting the British Beauty Council in maximising the impact of their strategic initiatives.”

Millie Kendall O.B.E., CEO of British Beauty Council, added: “We are delighted to welcome THG as Patrons. The Group’s wide reach will undoubtedly aid in propelling the Council’s industry-defining initiatives that affect thousands of people daily. Its influence in beauty manufacturing, sustainability and e-commerce will enable the Council to engage with various areas of business and, alongside its other Patrons, continue its work as a leader in legislative change for the sector.”

In April, THG announced a strong performance across its beauty division in the first quarter ending 31 March 2024. The group reported a 2.1% increase in continuing revenue to £455.4 million, reflecting the benefits of THG's strategic focus on higher-margin sales through FY23. Growth was largely driven by the beauty division, which saw revenues rise 9.3% year-on-year to £267.6 million.

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