Lookfantastic and Sol de Janeiro bring fragrance to life with London pop-up

Sol de Janeiro’s Brazilian sunshine is heading to London once again, this time in partnership with Lookfantastic. To celebrate the exclusive launch of the new Cheirosa 39 Perfume Mist, the cult bodycare brand will host Casa Cheirosa, a one-day-only immersive pop-up experience on 26 July at Potters Fields Park.

At Casa Cheirosa, the brand focuses on scent and self-expression, offering a unique blend of fragrance and flavour designed to bring the Cheirosa range to life. At the centre of the experience will be a customisable açaí bowl station, where the first 500 guests can create bowls inspired by Cheirosa 39, 48, 62 and 68.

Keely Gough, Managing Director at Lookfantastic, said: "This activation creates an experience that goes beyond the product and will allow guests to immerse themselves in the brand. Partnering with Sol de Janeiro on Casa Cheirosa is the perfect way to showcase a Lookfantastic exclusive and exciting fragrance launch."

Guests will also receive a deluxe-size sample of one of Sol de Janeiro’s beloved mists and have the chance to win a full-size Cheirosa 39 by uncovering a golden star hidden inside their açaí bowl tub. Additionally, all attendees can enter a prize draw to win a fragrance bundle featuring the brand’s most iconic scents.

The fragrance-focused event marks yet another chapter in Sol de Janeiro’s energetic summer tour of the UK, following its Badalada Roadshow - a nationwide pop-up activation that brought the brand’s street party spirit to London, Newcastle and Birmingham in June and July. The tour, in partnership with Sephora, spotlighted the launch of Body Badalada, Sol de Janeiro’s latest sensorial innovation and Sephora global exclusive.

Lookfantastic also recently teamed up with fan favourite label Laneige to bring its bestselling Water Bank hydration collection to Manchester's Crown Square earlier this month. Visitors received a gift bag including three sample-sized products from the range, as well as the opportunity to receive expert advice and win an exclusive product bundle worth £250.

The Casa Cheirosa pop-up is free to attend and opens from 11 am this Saturday at Potters Fields Park, SE1 - near London Bridge.