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Lookfantastic champions self-expression with new Christmas campaign

Sophie Smith
21 November 2023

Lookfantastic has launched a new Christmas campaign, inviting customers to "embrace self-expression and discover a world of beauty expertly curated for all".

The campaign is defined by a new tagline - 'No one does beauty like we do, and no one does you like you do' - which aims to encapsulate the retailer's commitment to empowering customers to express themselves through beauty.


At the heart of the campaign is a new Christmas advert, which brings together Lookfantastic's demographics - Gen Trend, Practical Luxe and Quality Demander - to celebrate the joy of Christmas and its 2023 festive range.

This is supported by out-of-home (OOH) activations at over 250 bus stops in London, as well as being broadcast across connected television (CTV) and video on demand (VOD) channels, and on catch-up TV options such as All 4, My5, Sky Go and Now TV.

Lucy Gorman, CEO of THG Beauty, said: “Lookfantastic has been doing things differently since we started. With an unrivalled brand selection and our dedication to curating experiences to help you look and feel fantastic, we aim to empower every individual to redefine beauty on their own terms.

"The Christmas advert celebrates uniqueness and the confidence to be yourself. These are just some of the values that we live by here at Lookfantastic.”

The campaign will also be supported by Lookfantastic's first Christmas pop-up in London later this month. Located at 189 Piccadilly Townhouse, the 'House of Beauty' activation will run from 29 November to 3 December and offer an immersive beauty experience that showcases the retailer's 2023 Christmas Gift Guide.

As part of this, the space will host some of the biggest beauty brands on the market, such as Drunk Elephant, Jo Malone London and GHD.

It will also offer visitors the chance to explore Lookfantastic's exclusive Christmas collection, including its sold out Beauty Advent Calendar and Beauty Chest Edit.

Guests will have the opportunity to be pampered by various beauty brands during the pop-up, as well as enjoy a complimentary branded coffee at the Lookfantastic Café and visit the gift shop to select some Christmas beauty treats.

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