Lookfantastic divulges details about concept store that "redefines retail"
Lookfantastic has today announced the grand opening of its first-ever concept store, bringing the retailer from URL to IRL on the outskirts of Manchester. Here, the retailer is on a mission to "redefine retail" as community-driven and educational.
In recent years, Lookfantstic tested the waters of physical retail with popular pop-ups, for example, it recently partnered with Sol de Janeiro to celebrate the launch of its new Cheirosa 48 Perfume Mist through an exclusive pop-up in London.
Building on this success, Lookfantastic's 5,392 sq ft concept store will launch tomorrow. The Altrincham concept store is specifically designed to be a bold departure from traditional beauty halls. It offers a relaxed, dog-friendly atmosphere inviting beauty veterans and newcomers alike.
Here, the retailer will host monthly beauty pop-ups, featuring exciting collaborations, new launches, and limited-edition products. Plus, the Beauty Bar, a dedicated space for beauty services, events, and social experiences.
The vibrant colour-coded zoning system guides shoppers through different product categories from skincare to fragrance. As customers browse the space, they're invited to curate their very own personalised 'The Box' beauty box.
At the concept store, there will be over 90 Beauty brands with Lookfantastic, including exclusives such as Dermatologist-founded brand, Dr Loretta. In addition, there will be a selection of beauty services on offer, including treatments from Color Wow and Dermalogica. Meanwhile, the recycling station supports the retailer’s commitment to sustainability.
Continuing the concept theme, instead of traditional product window displays, the store has a 'Spotlight Stage', launching with Color Wow, and alternating monthly.
Felicity Goodenough, Design Director at Household, said: "We’ve absolutely loved collaborating with Lookfantastic as they step through the screen to build a community of brand fans and beauty enthusiasts IRL. The Lookfantastic store is reimagining beloved digital offers like The Beauty Box as iconic IRL experiences, launching exclusive services, and creating dedicated stages for the biggest and most coveted beauty brands to pop-up and activate without limitations. It’s been a joy to design a new kind of multi-brand beauty space where unfiltered faces, unbiased expertise, and uninhibited vibe are celebrated."
Lucy Gorman, CEO of THG Beauty, added: "We’re excited to bring the Lookfantastic experience to life with our concept store, offering our loyal community incredible exclusives they won’t be able to find anywhere else. This innovative retail space goes beyond products, offering a unique and immersive beauty destination. It perfectly complements our omnichannel strategy, bridging the gap between our established online community and the success of our pop-up events.
"Community is at the heart of everything we do, and we’re delighted customers will be able to discover and purchase while also enjoying beauty services, bringing digital beauty into the third dimension for our loyal, local customer base in a new way. "
To celebrate the grand opening on 27 September, the first 100 customers will receive an exclusive limited edition gift bag valued at £300.
