Lookfantastic launches 'Ready. Set. Restock.' cyber week campaign with beauty drive-thru event

Lookfantastic is rolling out its 'Ready. Set. Restock.' campaign with a new beauty drive-thru pop-up in London tomorrow, 20 November.

The one-day event marks the start of the retailer’s cyber week activity and is designed to give attendees an early look at upcoming Black Friday promotions.

The pop-up will feature a series of themed "windows" focused on skincare, haircare, makeup, and gifting.

Guests will then move through the route in a drive-thru-style format, receiving product recommendations and opportunities to sample or purchase items.

According to the beauty retailer, all products featured at the event are available at reduced cyber week pricing, including a 30% discount on full-size items.

Attendees can also create a £15 "Cyber Beauty Take-out Bag" made up of six travel-size products.

After completing the route, visitors will enter a dedicated "diner" zone featuring refreshments, a photo booth, and a TikTok recording space. Each guest will also receive an exclusive discount code to redeem online or share with others during Cyber Week.

Alongside the physical activation, Lookfantastic is rolling out a series of curated "Beauty Hauls" on its website. These digital edits echo the themed product bundles showcased at the pop-up, giving those unable to attend an opportunity to explore similar selections.

Throughout the day, the retailer will also host live TikTok segments and creator appearances at the ticketed pop-up experience, enabling online audiences to watch, interact, and shop the featured products in real time.

The campaign is intended to link the in-person pop-up with online retail activity, extending engagement across both platforms in the lead-up to Black Friday.