Lookfantastic renews partnership with Molly-Mae Hague as it bolsters influencer strategy

Lookfantastic has strengthened its partnership with influencer and entrepreneur Molly-Mae Hague, defined by a strategy that celebrates authentic connections and genuine product experiences.

The collaboration marks an evolution in Lookfantastic's traditional influencer model, leveraging the former Love Island star's experience as a ambassador to promote its brands and products.

The retailer emphasised that Hague shares its commitment to providing a "real and uncomplicated" approach to beauty.

Keely Gough, Managing Director at Lookfantastic, said: "Molly-Mae aligns incredibly well with our business values, particularly those of inspiration and community. She has established herself as a true tastemaker in the self-care and beauty space.

"Renowned for her authentic content, she has rightly earned the trust of her community who rely on her dependable product recommendations and trendsetting beauty inspiration."

Hague will work with Lookfantastic to provide exclusive beauty tips, share her favourite products, and discuss her latest purchases, in an attempt to offer unique insights and practical advice.

"I have always been passionate about self care and beauty, and I always love sharing my latest finds and hero products with my community. I have shopped on Lookfantastic for years and I have loved working together over the past few years," said Hague.

"I am proud to announce that I will be extending my partnership with Lookfantastic on a larger scale, and I am very much looking forwards to what is to come from us both working together."

Earlier this week, Lookfantastic confirmed the opening its first-ever store this September, set to bring a new "customer-centric and experiential" retail experience to the north of England.

The Manchester-based company has selected Altrincham in Cheshire as the location for its first store, which will allow beauty enthusiasts to explore and discover products from 90 brands.

Spanning makeup, skincare, haircare and fragrance, the line-up includes Color Wow, Sol De Janeiro, NARS and YSL, amongst others, alongside a range of personalised beauty services.