Lookfantastic taps smoothie trend with limited-edition Meet At Joey’s collaboration

Lookfantastic has partnered with London café Meet At Joey’s on a limited-edition smoothie, tapping into the growing trend for beauty and wellness-inspired drink collaborations this summer.

The smoothie blends blueberries, cherries, blackberries and banana with coconut milk, collagen, flaxseed and coconut yoghurt, creating a nutrient-packed drink designed to be both indulgent and nourishing.

Available exclusively at Meet At Joey’s, 151 Buckingham Palace Road, London, the limited-edition drink also comes with a complimentary 100ml Sol de Janeiro Body Badalada with every purchase, while stocks last.

Meet At Joey’s said the collaboration reflects its focus on nutritious ingredients and social connection, bringing together wellness, beauty and the café experience in one limited-edition offering.

Keely Gough, Managing Director at Lookfantastic, said: “We’re so excited to team up with Meet At Joey’s for this one.

“We wanted to create something that brings Lookfantastic into an everyday summer wellness moment, and what’s better than a delicious smoothie with a little beauty surprise on the side? We can’t wait for our community to try it.”

The collaboration joins a series of beauty-led food and drink activations in London this year, as brands use cafés and wellness venues to reach consumers beyond conventional retail environments.

In June, Cult Beauty partnered with smoothie bar Smoov on a three-day pop-up featuring four limited-edition drinks. Early visitors received smoothies and beauty-filled tote bags, while selected bags contained loyalty rewards.

Laneige followed with an Atis smoothie inspired by its Acai Mango Smoothie Lip Sleeping Mask and Lip Glowy Balm. Customers at selected locations could receive one of the lip products during the campaign’s first 10 days.

K-beauty brand Thim also partnered with Elsewhen on the Thimberry Glaze, a berry smoothie made with a vegan collagen blend. Purchases came with a complimentary Thim Sheer Matte Liquid Lip.

The activity reflects wider demand for beauty propositions connected to nutrition and wellbeing. Boots reported in February that 40% of consumers considered wellness essential to their beauty routine, while 84% said they looked better when they felt well. The retailer also recorded a 62% year-on-year increase in collagen sales.

Lookfantastic’s smoothie and complimentary Sol de Janeiro product will be available at Meet At Joey’s until 30 August, subject to availability.