Lookfantastic teases 2024 beauty advent calendar
Lookfantastic has teased its 25 Days of Iconic Beauty Advent Calendar ahead of its launch next month, boasting a selection of beauty classics and new finds for customers explore in the run up to Christmas.
This year’s calendar features 27 products worth over £565, including 13 full-size products and some of the retailer's most coveted brands.
The line-up includes a Sol de Janeiro Delicia Drench Perfume Mist, Estee Lauder Advanced Night Repair Serum, and Elemis Pro-Collagen Marine Cream, with the remaining 24 products yet to be revealed.
Chelsea Thorniley, General Manager at Lookfantastic The Box, told TheIndustry.beauty: "We are thrilled to be launching this year's calendar, 25 Days of Iconic Beauty, inspired by our 'home of iconic beauty' tagline.
"With a portfolio of some of the world’s most prestigious and sought-after beauty brands, we work with our brand partners to fill our calendar to the brim with their most legendary products.
"As industry leaders, we are proud to set the standard by introducing new and exciting products to our advent calendar every year, alongside our unwavering commitment to providing our customers with aspirational beauty at the most accessible price point."
Having first launched in 2015, Lookfantastic's beauty advent calendar is one of the retailer's most highly-anticipated launches, known for quickly selling out each year due to high demand.
Priced at £100, this year's Iconic Beauty Advent Calendar will be available for pre-order online at Lookfantastic from 1 September.
Read TheIndustry.beauty's feature on how beauty advent calendars became big business.