Lookfantastic to host summer pop-up with Sol de Janeiro

Lookfantastic has partnered with Sol de Janeiro to celebrate the launch of its Cheirosa 48 Perfume Mist through an exclusive pop-up in London. 

Designed like an ice-cream truck, the new activation is promising to bring Brazilian summer vibes to Battersea Power Station on Saturday, 20 July.

As part of this, visitors will be able to discover Sol de Janeiro's new Cheirosa 48 Perfume Mist, which boasts notes of guava nectar, sunlit orchid and pink musk to create a scent reminiscent of sandy beach days and warm sunshine.

The pop-up will also offer custom-made ice cream, featuring bespoke flavours, sprinkles and sauces inspired by the scent, as well as the opportunity to win festival tickets for anyone who finds a gold star hidden on their ice cream tub.

To redeem a 'Sol de Gelato' ice cream and a free 30ml Cheirosa 48 Mist at the pop-up, attendees must first download the Lookfantastic app.

Embracing the Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded by Heela Yang, Camila Pierotti and Marc Capra in 2015.

The brand has since experienced rapid growth, with its bestselling Brazilian Bum Bum Cream and Perfume Mists often flying off shelves and driving a huge amount of sales and brand awareness for the business and its owner, L'Occitane Group.

Its pop-up with Lookfantastic comes as Sol de Janeiro continues to invest in the UK market, having also launched a pop-up with Sephora earlier this month.

In first time collaboration for the two brands, the activation allowed customers to explore the brand's bestsellers through product demos, workshops and trials, where customers could discover their new favourite scents and summer bodycare rituals.