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Lookfantastic to open first festive pop-up in London

Sophie Smith
16 November 2023

Lookfantastic is hosting its first-ever Christmas pop-up in London, creating the "ultimate destination" for beauty enthusiasts this festive season. 

Located at 189 Piccadilly Townhouse, the 'House of Beauty' pop-up will run from 29 November to 3 December and offer an interactive and immersive beauty experience that showcases the online retailer's 2023 Christmas Gift Guide.

As part of this, the space will host some of the biggest beauty brands on the market, such as Drunk Elephant, Jo Malone London and GHD.

It will also offer visitors the chance to explore Lookfantastic's exclusive Christmas collection, including its sold out Beauty Advent Calendar and Beauty Chest Edit.

Lookfantastic's 2023 Beauty Advent Calendar

Guests will have the opportunity to be pampered by various beauty brands during the pop-up, as well as enjoy a complimentary branded coffee at the Lookfantastic Café and visit the gift shop to select some Christmas beauty treats.

To gain access to the House of Beauty, guests must download the Lookfantastic app and once inside, they will be presented with a "world of beauty delights".

It follows the launch of Lookfantastic's first Valentine’s Boutique pop-up in Manchester earlier this year. The space offered an in-person experience for consumers, showcasing a selection of beauty and skincare products.

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