Lookfantastic to open first physical pop-up shop

Lookfantastic, the THG-owned online beauty platform, will stage its first physical pop-up shop at Manchester's Trafford Centre this week.

The Summer Beauty Destination activation will run at the centre from 15-17 July and will offer shoppers the chance to experience and sample some of its best-selling, Tik Tok viral products through a custom-made built-in conveyer belt.

Brands to be showcased at the pop-up include Drunk Elephant, Tan-Luxe, ICONIC London, Sol de Janeiro, La Roche-Posay, Color Wow, Redken, Olaplex, Moroccanoil, MAC, NARS and Anastasia Beverly Hills along with exclusives from Beauty Works, Grow Gorgeous and Christophe Robin.

Keely Gough, General Manager at Lookfantastic, said: “We are excited to announce the launch of Lookfantastic’s first ever beauty pop-up event, The Summer Beauty Destination. As the ultimate online beauty destination, we’re bringing the Lookfantastic experience to life at Trafford Centre, Manchester. Being global players in the online beauty space for over 26 years and partnering with the world's best beauty brands to serve millions of returning customers, providing an immersive shopping event is a fantastic opportunity for us to bring the Lookfantastic experience to life on the high street. 

The Lookfantastic in-house pharmacist and beauty experts will be at the space to share expert advice, product recommendations, tips and tricks. The first 100 customers to make a purchase at the Lookfantastic summer pop-up will receive an exclusive Lookfantastic tote bag filled with a beauty box and branded merchandise including summer holiday essentials such as a beach ball, fan and water bottle. 

Lookfantastic was established in 1996 and acquire by online beauty and wellness giant THG in 2010. Its online store features around 850 brands with more than 60% of the UK-based business's sales coming from international customers.