Lookfantastic to open second store amid plans for further expansion

Lookfantastic is expanding its physical retail presence with the opening of a second UK store in Bristol next month.

The move represents a further step in the retailer’s evolution from a digital platform to one that incorporates in-person retail and community engagement.

Following the launch of its first store in Altrincham in 2024, the Bristol location will adopt a similar retail model focused on discovery and experience.

The new store will feature Lookfantastic's Beauty Box concept, offering a curated selection of established and emerging beauty brands, dedicated fragrance and discovery zones, and access to in-store expertise.

The space will also be used to host local collaborations, events, and brand activations, reflecting Bristol’s "creative community".

Bristol, which ranks among Lookfantastic’s top ten UK digital markets, combines a large student population with a strong cultural scene, aligning with the company's experiential approach to beauty retail.

The expansion reflects Lookfantastic’s view of physical stores as brand hubs that complement its digital platform, bringing online engagement into a "tangible" retail environment.

The business plans to continue its UK rollout selectively, focusing on locations that are "strategically relevant" and closely connected to its customer base.