Lookfantastic's Christmas pop-up is returning to London

Lookfantastic has confirmed the return of its Christmas pop-up in London, hoping to create an "unforgettable shopping experience" for beauty enthusiasts this festive season. 

Located at Noho Showrooms in the heart of Fitzrovia, the 'Home of Iconic Gifting' will take place from 6-8 December, offering a variety of interactive experiences.

Capitalising the success of the retailer's 'Build Your Own Box' experience from its Altrincham store, the pop-up will offer a new 'Build Your Own Beauty Gift' service.

As part of this, visitors can select from an assortment of travel-sized products from brands such as Drunk Elephant, Elemis, Benefit, La Roche-Posay, Sol de Janeiro, and more, allowing them to mix and match six items for £20.

Other experiences include an entire floor dedicated to bespoke gifting and gift wrapping, as well as interactive brand stations for guests to discover the latest products from The White Company, Sol De Janeiro and Cloud 9.

There will also be limited-editions available, including the sold-out Iconic Beauty Advent Calendar, Beauty Vault, Iconic Grooming Advent Calendar, Merry Mask Edit, Premium Beauty Edit, Christmas Beauty Present, Christmas Beauty Cracker, and Festive Pamper Edit.

Lucy Gorman, CEO of THG Beauty, said: "Building on the success of last year’s 'Home of Iconic Gifting', we’re elevating the customer experience. I am most excited to bring our much-loved beauty box concept to life.

"Our goal is to provide our customers with an unforgettable shopping experience, and the Home of Iconic Gifting is the place where they can immerse themselves in the world of beauty and create personalised gifts for the holiday season."

Consumers must download the Lookfantastic App for entry to the Home of Iconic Gifting pop-up, with the first 100 visitors to receive an exclusive goody bag,

The activation follows the retailer's first-ever Christmas pop-up in London at the end of last year. Located at 189 Piccadilly Townhouse, the previous pop-up offered an interactive and immersive beauty experience that showcased Lookfantastic's 2023 Christmas Gift Guide.