L'Oréal annual sales rise with continued growth expected in 2025
L'Oréal Group has reported a 5.6% rise in sales to €43.4 billion (£36.2 billion) for the year ending 31 December 2024, with growth across all divisions led by dermatological beauty passing the €7 billion mark for the first time.
The company also reported growth in all regions, except North Asia, where operating conditions remain "challenging".
The divisions
The professional products division lifted 5%, continuing to expand through its omnichannel strategy with "significant" acceleration in e-commerce and selective distribution.
Growth was also supported by "strong " momentum in premium haircare. As part of this, Kérastase maintained double-digit growth, becoming the division’s largest brand.
The consumer products division saw sales rise 5.3%. Each of the four international brands reported solid growth, with L’Oréal Paris said to have had an "outstanding" year.
Growth was also fuelled by new launches from NYX Professional Makeup, Maybelline and Garnier.
L’Oréal Luxe posted growth of 4.5%, with fragrance driving sales thanks to couture brands like Yves Saint Laurent, Valentino, Armani, Prada and Ralph Lauren, amongst others.
In skincare, Aesop, Takami and Youth to the People pursued their globalisation strategy with very encouraging results.
Sales across dermatological beauty increased 9.8%, passing €7 billion for the first time. The division progressed in all regions with particularly strong momentum in emerging markets.
Growth was led by La Roche-Posay, CeraVe, Vichy, SkinCeuticals and Skinbetter Science during the year.
Nicolas Hieronimus, Chief Executive Officer at L'Oréal Group, said: "2024 was a defining year as we made L’Oréal future fit and laid many foundations for our next conquests.
"In 2025, as we take the first steps in this conquest, we remain optimistic about the outlook for the global beauty market, and confident in our ability to keep outperforming it and to achieve another year of growth in sales and profit.
"We expect growth to accelerate, supported by our beauty stimulus plan, which will be driven by an exciting pipeline of new launches and continued strong brand support."
The trading update comes as Jacquemus today signs a long-term, exclusive beauty partnership with L’Oréal Group, forming part of the US-based company's Luxe division.
Cyril Chapuy, President of L'Oréal Luxe, said: "We are thrilled to welcome Jacquemus. With its singular brand positioning, fuelled by sensational creativity and social first playfulness, Jacquemus will perfectly complement Luxe’s portfolio of brands and reinforce our worldwide leadership."
