L’Oréal-backed Noli selects Akeneo to power AI-driven personalised beauty recommendations

Noli, an AI-powered beauty shopping platform backed by L’Oréal, has implemented Akeneo’s Product Information Management (PIM) solution to support its personalised product recommendations engine.

Providing tailored skincare and haircare recommendations, Noli uses a proprietary AI system to match users with optimal routines from a database of over 200,000 combinations.

Customers complete an expert-designed quiz, enhanced with face scan technology, to generate a unique “BeautyDNA” profile. Product recommendations are then curated based on individual needs and goals.

A key component of this system is product data, with Noli offering more than 1,000 products from both L’Oréal brands and independent labels.

To ensure accuracy and consistency, Akeneo’s PIM consolidates and enriches product information from multiple sources into a centralised platform. This enables products to be properly categorised, described, and tagged, "supporting precise alignment with user profiles".

Akeneo’s platform also uses AI to automate data enrichment, fill gaps in product information, and maintain consistent categorisation. In addition, its generative AI tools assist in creating product descriptions that reflect Noli’s brand tone and style.

Romain Fouache, CEO of Akeneo, said: "Structured and accurate product information is fundamental to Noli’s recommendation engine.

"Akeneo’s PIM enables Noli to manage product data effectively, supporting its goal of delivering a more personalised and efficient beauty shopping experience."

The partnership also includes delivery and consulting support from Accenture, which has worked with L’Oréal on Noli since the platform’s inception.

Noli operates on a composable ecommerce architecture following MACH principles - Microservices, API-first, Cloud-native, and Headless - allowing the platform to "integrate new technologies and adapt to evolving customer needs".

Looking ahead, Akeneo will continue to support Noli as it expands its product catalogue, enters new markets, and explores additional sales channels.