L’Oréal Group and Sainsbury's bring AI-driven skincare to supermarket aisles

Garnier and L’Oréal Paris have partnered with British supermarket Sainsbury’s to bring skincare consultations to over 100 UK stores.

Personalised skincare recommendations will be offered in the supermarket environment for the first time using L’Oréal’s AI-driven skincare technology from ModiFace. The technology will scan customers' faces to deliver tailored and personalised skincare advice.

Skincare consultation take-over spaces will be launching in Sainsbury’s stores across the country to educate shoppers about skincare and help them to build personalised routines.

L’Oréal Group brands have trained Sainsbury’s Beauty Experts on L’Oréal Paris’ Skin Genius and Garnier’s Skin Coach tools. The service seeks to make skincare recommendations more accessible as the category continues to grow and customers continue to prioritise their skin's health.

Modiface harnesses 20 years of research and a database of more than 15,000 faces to deliver routines based on an individual user’s skin type, simply by taking a selfie.

Sophie Hogg, Director of Health and Beauty at Sainsbury’s, said: “Our Beauty Experts play an important role in supporting customers shopping our beauty ranges in our stores and this fantastic technology will mean they can provide an even more tailored and personal service. The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”

Lex Bradshaw-Zanger, Chief Marketing & Digital Officer of L’Oréal UK and Ireland, added: “More than ever, we know that our consumers want to be sure they are making the right choices when spending their money, and the increased interest in their skin health and skincare needs is no exception.

"L’Oréal Group’s acquisition of ModiFace in 2018 is a key enabler for our Beauty Tech and innovation, allowing us to develop services that help create the future of beauty, which means customers can shop for tailored skincare in the supermarket aisles for the first time.”