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L'Oréal Paris appoints Katherine Langford as international spokesperson

Sadiyah Ismailjee
24 June 2020

Global beauty giant, L'Oréal Paris has appointed actress Katherine Langford as its newest international spokesperson.

Recognised for her role as Hannah Baker on popular Netflix series '13 Reasons Why', the 24-year-old will actor will be present in L'Oréal Paris campaigns for Air Mascara and Casting Crème Gloss from this year.

The beauty giant said it selected Katherine as its international spokesperson as she embodies the values of L'Oréal Paris with her positivity, her talent, and her convictions.

Global brand president of L'Oréal, Delphine Viguier-Hovasse said: "We are thrilled to welcome Katherine to the L'Oreal Paris family."

“She is a role model, a talented and confident young woman using her platform for positive influence. Katherine's star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she's the perfect spokesperson to embody our signature brand message: we are all worth it."

Katherine Langford said in a statement: "L'Oréal Paris is the brand that creates what's next in beauty with an essential message: everyone is worth it. It is all about learning how to love yourself, how to be bold, how to be confident.”

“People my age should not be afraid to be themselves, because that's what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons."

Langford joins other high profile celebrities such as Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello, among others, in representing the brand globally.

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