L’Oréal Paris names Declan Rice as ambassador in expanded Arsenal partnership
L’Oréal Paris has announced a new partnership with Arsenal midfielder Declan Rice, extending its existing relationship with the Premier League club.
Under the collaboration, Rice will promote L’Oréal Paris’ Men Expert and Elvive product ranges.
The first campaign is scheduled to launch in January 2026 across digital media, social media, and in-store activations.
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L’Oréal Paris described the partnership as a reflection of shared values, highlighting Rice’s performance on and off the pitch and his reputation for discipline and ambition.
Rice plays for both Arsenal and the England national team and has been involved in high-profile campaigns in the past.
Commenting on the partnership, he said: "I’m incredibly proud to be joining the L’Oreal Paris family. This partnership feels like the perfect fit and I’m excited to work with this iconic brand. I’m looking forward to the future working together."
It follows L’Oréal Paris’ earlier partnership with Arsenal, which became an Official Club Partner in 2025 after an initial short-term collaboration.
As part of this, the team are supporting the promotion of new L’Oréal Paris products during the current season through campaigns featuring players.
Previous collaborations between L’Oréal Paris and Arsenal have included campaigns for the Elvive Growth Booster range, with advertising across the club’s stadium, social media, and paid campaigns on platforms such as TikTok and Meta.
Arsenal finished second in the 2024-25 Premier League season and are currently leading the 2025-26 table.
