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L’Oréal presents "awe-inspiring" beauty tech advancements

Chloe Burney
22 May 2024

L’Oréal presented its most recent beauty tech innovations at the Viva Technology show in Paris. These advancements include a realistic skin-like technology platform for scientific research and product testing as well as a Gen AI beauty content lab called Creaitech to augment reality.

Reinforcing its commitment to beauty that is more "personalized, inclusive and responsible" the company's innovations deliver ‘Beauty for Each, Powered by Beauty Tech’.

Barbara Lavernos, L’Oréal Deputy CEO in charge of research, innovation and technology, said: "Having pioneered beauty tech for years, we are firm believers that technology can push the boundaries of what’s possible for beauty to improve the lives of people around the world.

"This week at VivaTech, alongside other breakthrough innovations, we are unveiling Skin Technology by L’Oréal: a new bioprinted skin that more closely mimics real human skin and opens up exciting possibilities for researchers across the cosmetic and health sectors."

Beauty Tech for Industry

Skin Technology by L’Oréal mimics the vast diversity of real, human skin, including conditions such as eczema and acne, as well as the ability to tan and heal from injury. L’Oréal is currently working with start-ups and renowned institutes worldwide on further developing the technology to enable skin that can physically feel. This promises to raise the standards of product testing and encourage beauty without animal cruelty – a commitment of L’Oréal’s since 1989.

L’Oréal Creaitech GenAI Beauty Content Lab is a safe space for experimentation where the Groupe has tested more than 20 Gen AI Tech and conducted dozens of workshops with their brands to create more than 1,000 beauty images. It is also pioneering the development of Brand Custom Models to generate brand-compliant content. La Roche-Posay and Kérastase are the first to use the tailored service in their content creation process.

L'Oréal Groupe and Meta unveil the New Codes of Beauty Creator Program to empower the next generation of 3D, AR, and AI creators and explore new creative frontiers in beauty. Its goal is to "unleash technological creativity in a rising creator economy".

Beauty Tech for consumers

Kiehl’s Derma-Reader evaluates customers’ skin using clinical imaging technology and recommends appropriate ingredients and lifestyle tips.

Lancôme RENERGIE NANO-RESURFACER| 400 BOOSTER is a beauty device that has been specifically developed to boost cosmetic penetration into the stratum corneum and amplify product performance.

L’Oréal Paris Beauty Genius is a Gen AI-powered, all-in-one personal beauty assistant that offers its users personalized diagnostics and recommendations.

L’Oréal Professionnel AirLight Pro is a revolution in hair drying that is better for the hair and the environment. Made for both beauty professionals and consumers at home, AirLight Pro combines infrared light with high-speed wind to efficiently dry water on the hair’s surface, helping provide better hair quality and resulting in smooth, shiny hair for each individual.

L’Oréal Professionnel My Hair [iD] Hair Reader is a unique hair colour analyzer which uses ultra-precise optics to analyze hair health and measure hair colour, including grey percentage, for example. 

Asmita Dubey, Chief Digital and Marketing Officer of L’Oréal Groupe, commented: "With human creativity, technology is at its most awe-inspiring, giving people a powerful tool for self-expression and brand expression.

"Our Creaitech GenAI Beauty Content Lab is a testament to what a human hand and a GenAI tool can achieve together in creativity. With our new Brand Custom Models, we can train GenAI to recognize the unique visual codes of our brands and launch innovative beauty campaigns faster... Our goal is to unleash technological creativity in a rising creator economy."

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