L’Oréal sales rise as it sets sights on continued growth
L’Oréal Group has delivered a 4.4% increase in sales to €11.73 billion (£10 billion) for the first quarter of 2025, supported by growth across all divisions.
Sales in Europe, including the UK, rose 4.9%, against a strong prior-year comparison. However, North American sales declined 1.4% in what it called a "softening" market.
The Professional Products division reported growth of 2.7% during the three months, supported by the group's premium haircare category and omni-channel approach. Momentum was "strong" across all major brands, led by Kérastase and L’Oréal Professionnel.
Meanwhile, Consumer Products achieved a 2.5% increase in sales. This was boosted by volume, price and mix as the division continued to deliver on its democratisation and premiumisation strategy.
As part of this, the company noted that L’Oréal Paris, Garnier and NYX Professional Makeup were "particularly dynamic".
Sales at L'Oréal Luxe increased 7.3%, with all categories contributing to growth. In fragrance, the division grew in double digits, while sales across makeup and skincare remained solid.
The Dermatological Beauty division maintained its "strong" momentum, with sales up 3.5%. La Roche-Posay remained the number one growth contributor, while growth at SkinCeuticals continued to accelerate and CeraVe expanded into new territories.
Nicolas Hieronimus, CEO of L'Oréal, said: "In what has been a particularly challenging and volatile operating environment, L’Oréal has started the year with growth in line with our projections.
"In the current context, our priorities are to drive growth and manage our P&L to offset the impact of tariff hikes - with the benefit of a healthy gross margin. We will continue to put the right fuel behind our 37 international brands to further reinforce our global leadership.
"I am confident that we will continue to outperform the global beauty market - which we expect to grow even amidst the current economic and geopolitical tensions - and to achieve another year of growth in sales and profit. We expect growth to accelerate progressively."
