L’Oréal strengthens transparency with fragrance disclosure model launch
L’Oréal Group has launched its latest transparency initiative, responding to a consumer desire for greater ingredient disclosure.
The new global model for fragrance ingredients will provide accessible information to consumers across its entire portfolio of brands and products.
The aim of the model is to also promote understanding about the origin of ingredients, olfactory values and how they work together to create the fragrances in their products.
L’Oréal intends to make its voluntary fragrance disclosure model available to be open and replicable by other product manufacturers and retail partners, reflecting its commitment to leading the industry’s movement towards greater transparency.
This announcement follows the group’s work towards transparency, following the launch of its Inside Our Products website in 2019, the Product Impact Labelling initiative in 2020 and a Transparency Summit focused on L’Oréal’s Green Sciences commitments held in March 2021.
Barbara Lavernos, Deputy Chief Executive Officer L’Oréal, said: "Our commitment to rigorous scientific research and standards has what built our longstanding trust with our customers. Now, with this new voluntary fragrance disclosure model, we are letting our customers know we hear their desire for not only more information about already available ingredients but also for their deep understanding.
"Transparency is at the heart of the trust consumers establish with our brands and we are proud to continue to respond to their desires and provide them with the information necessary when making purchasing choices."