L’Oréal to pioneer new skincare innovations with period tracking app partnership

Beauty major L’Oréal has entered into a new partnership with period tracking app Clue - in a bid to grow its understanding of the link between skin health and menstrual cycles and pioneer new skincare innovations and routines.

The collaboration with Clue, which boasts more than 12 million users in 190 countries, would allow L’Oréal to develop “the best personalised skincare routines for consumers of all ages, taking into account their menstrual cycles from puberty to menopause,”  L’Oréal said.

L’Oréal deputy Chief Executive Officer of Research, Innovation, and Technology Barbara Lavernos said: “We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space.

"At L’Oréal we have a strong belief that the innovation that we bring to enhance people’s beauty and well-being lies at the intersection of science and technology to meet consumers’ expectations and needs. Through this partnership, we want to pioneer scientific innovation.

Clue Co-Chief Executive Officer Audrey Tsang added: “We’re excited to partner with the largest beauty company in the world to advance what we know about the relationship between the menstrual cycle and the health of our skin.

“Changes in skin is one of the most tracked categories within the Clue app alongside the period and menstrual symptoms, so we know that it’s super important for many in our community.

“With L’Oréal’s vast scientific skincare knowledge, we will be able to provide new and helpful information to both our Clue community and all consumers on how the cycle can affect the skin.

"Our mission is to empower people with cycles with the science, data, and technology needed to make informed choices about their bodies, with skin, our largest organ included.”

Founded in 2012, the Clue app is available in 15 languages and is on iOS, Android and Apple Watch. One of the world’s fastest growing Femtech companies worldwide.