Lottie London donating 10% of Valentine’s collection sales to sexual health charity

Lottie London’s Valentine’s Day ‘Consent to Kiss’ campaign is aiming to raise awareness of sexual harassment online and give its Gen Z community a place to feel safe and educated on the issues.

Research reveals that sexual harassment is one of Gen Z’s top five concerns and that less than 45% of Gen Zs know where to report issues of sexual harassment.

To address these concerns, Lottie London is using its Valentine’s Day collection to partner with Brook, a UK-based leading sexual health and wellbeing charity, supporting thousands of young people through clinical services, education and wellbeing programs, training, and advocacy work.

Donations from the beauty retailer will be used to help support Brook’s vital work raising awareness about consent through its frontline education sessions with young people, as well as policy and campaign work.

This work extends to support the well-being of young people by educating them on safety in relationships and the importance of consent. Brook delivers a range of services, allowing people of all ages to benefit from its inclusive, innovative, and non-judgmental approach to sexual health provision.

Nora Zukauskaite, Global Marketing Director at Lottie London, commented: "At Lottie London, our core brand values are aligned towards supporting our community, by helping to foster a safe space for young people to lead their lives equipped for any challenges ahead. Our Gen Z community are digital-first and we want to help them by giving them the tools and education surrounding sexual harassment online and offline.

"We are proud to be partnering with the amazing ongoing work that Brook is doing to help young people."

Becci Shutt, Head of Education at Brook, added: "Consent is fundamental to so many aspects of our lives and is the bedrock of healthy relationships and safe, pleasurable sex. That’s why we’re proud to be partnering with Lottie London this Valentine’s Day to raise awareness around consent and healthy relationships, both on and offline. By working together, we can ensure that even more young people have access to information and advice that will empower them to lead healthy, happy lives."

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