Luna Daily launches at Marks & Spencer as it continues expansion
Microbiome-balancing bodycare brand Luna Daily has launched at Marks & Spencer, significantly expanding its retail presence as the business continues to grow.
The British brand has launched online and in-store at the retailer, with hero products including The Everywhere Spray-to-Wipe, The Everywhere Wash, The Everywhere (No) Soap, The Nip & Lip Balm, and more.
Katy Cottam, founder of Luna Daily, said: "I am so thrilled to be partnering with M&S as a leading beauty retailer driving forward beauty and wellness categories, helping us reach core customers who already know and love M&S.
"The retail environment is so integral to helping us redefine once taboo categories and consumer shopping behaviour and it’s a huge moment to be launching into M&S in-store and online alongside established beauty categories. The timing is perfectly aligned to Marks & Spencer’s own beauty reinvention, and I’m proud to be part of it."
James Mugford, Head of M&S Beauty, added: "M&S is delighted to be introducing pioneering brand Luna Daily.
"Its revolutionary microbiome balancing bodycare for all skin, even your most intimate, is designed for women of all ages and stages in life, representing a unique and relevant addition to our growing roster of exciting brands."
Luna Daily launched in 2019 to give women a choice and combine bodycare with the outdated ‘feminine hygiene’ category.
Its line-up of gentle yet effective products form part of the brand's wider mission to connect women to each other and their entire bodies, with education that drives understanding and normalises the conversation around intimate care and women's health.
Last year, the brand secured new investment from Unilever Ventures to fuel further growth and support its expansion.
