Lush brings Hello Kitty to Covent Garden for bank holiday pop-up

This bank holiday weekend, Lush is inviting beauty lovers to step into a kawaii wonderland as it brings its recently launched Hello Kitty and Friends collaboration to its Covent Garden pop-up.

From 1 to 4 May, the Piazza pop-up, hosted in partnership with Sanrio, will feature sample giveaways, an interactive photobooth and the chance to create products just steps away at Lush Covent Garden. The highlight? A special meet-and-greet with Hello Kitty herself on Saturday 3 May.

The pop-up’s arrival marks the physical celebration of Lush’s limited edition Hello Kitty and Friends collection, which launched earlier this April and has already stirred excitement across social media.

The range reimagines Lush classics with the playful charm of Sanrio’s beloved characters, from bath bombs to bubble bars, shower gels, soap and even a signature perfume.

"Lush heard its community loud and clear," the brand shared in a statement. "Partnering with Sanrio was one of the most requested collaboration partners when asking staff and customers what they wanted to see from Lush collaborations in the future."

Each product in the collection channels the charm of its namesake character. Standouts include the Hello Kitty Bath Bomb, complete with a red bow-shaped bath melt and melting illipe butter and the Cinnamoroll Bath Bomb, a sparkly, sky-blue soak with notes of cinnamon and vanilla. Prices start at £6 for bath bombs, with the Hello Kitty and Friends Perfume priced at £30.