Lush celebrates Halloween with new 'Trick or Treat' activation

Lush is giving away 10,000 prizes worth £150,000 as part of its new 'Trick or Treat' campaign this Halloween.

Running from 24-31 October, the activation will give customers a randomly selected note on their receipt with 'trick' or 'treat'.

The treat will offer a number of prizes, such as Halloween-themed products, a bespoke Lush Party experience for up to five people, or even vouchers for a Lush Spa treatment up to the value of £100.

Meanwhile, the trick will allow customers to receive an extra product sample of their choice from Lush.

Kasey Swithenbank, Lush Head of Retail Stores UK&I, said: "Halloween is such a fun event and we wanted to add a bit of excitement and mischief into our customers’ shopping experience.

"Our staff love making people’s day so this activity is as much for our team members as it is for our customers."

The brand will also give away 150 treats from its Halloween range to UK customers purchasing through the Lush app. In addition, those who make a purchase through the app and don’t receive a treat will receive two free samples instead.

The activation comes ahead of the brand's return to Covent Garden with a 255 sqm new store, initially opening as a festive retail pop-up on 3 November.

The opening marks return of Lush to Covent Garden in London, having previously operated a store in this location between 1998-2013.