Lush celebrates new Barbie-themed collection with pink pop-up
Lush is celebrating the launch of its limited-edition Barbie collection with a new pop-up in London.
Located at the Lush Studio in Soho, the pop-up features a pink lounge, kitchen and shower inspired by Barbie's iconic dream house.
Alongside a variety of photo opportunities, the space promotes the brand's new eleven-piece, Barbie-inspired collection.
This offers a range of self-care products in Barbie’s quintessential pink hue, such as a bath bomb, perfume, shampoo, sugar scrub, body balm, soaps and more.
Highlight products include a ‘B’ logo bath bomb and pink pigmented shampoo, as well as heel and handbag soaps. Lush has also turned its black pots pink for the collaboration.
The pop-up and collection launch follows the release of Warner Bros’ Barbie movie last month, featuring a star-studded ensemble including Margot Robbie as Barbie and Ryan Gosling as Ken.
Lush joins a number of beauty brands to have jumped on the all-pink, barbiecore trend with a variety of collaborative collections, including NYX Professional Makeup, Tangle Teaser and OPI.
The Barbie x Lush pop-up will open Monday to Friday from 12-6pm until 21 September 2023.