Lush collaborates with Lazy Oaf for exclusive range

Lush has partnered with Lazy Oaf to launch an exclusive range of laundrette-inspired cosmetics, clothing items and homeware.

Lazy Oaf is a design-led streetwear and lifestyle brand. Starting out with hand-printed t-shirts sold on a stall in East London, the business has now become an established independent brand, putting creativity, collaboration and community first.

The Lush x Lazy Oaf collection features the fashion brand's Happy Sad and Checkerboard patterns on classic Lush products including bath bombs, soaps and bubble bars.

The collection also includes a brand-new fragrance, which the brand hopes captures "the essence of Lazy Oaf’s East London origins". The body spray smells like an "east end laundrette, with puffs of tobacco lingering on low thread count sheets still warm from the dryer".

In addition to beauty products, the collection features a range of fashion and homeware items, including a three-pack of socks, pyjamas, bath sheet, face towels, hand towel, wash bag and carrier bag.

Melody Morton, Concepts Creative Director at Lush, said: “We’re so excited to announce our first ever brand-to-brand collaboration with independent fashion brand, Lazy Oaf.

"Both proud, British-born businesses, Lazy Oaf and Lush champion considerate, small-batch production and this limited edition collection is no different.  18 months in the making, this collection is packed full of cosy staples and self care essentials, encouraging our customers to take time for themselves every day, rather than just on special occasions.”

The Lush x Lazy Oaf collection is available at Lush stores, as well as online and at Lazy Oaf’s two London locations.