Lush Cosmetics launches new campaign to highlight importance of pollinators

Lush Cosmetics has launched a new campaign for Pollinator Week, to highlight the role of pollinators in food supply and the ecosystem.

To launch the campaign, Lush emptied its shelves and halted sales at a flagship location to demonstrate the crucial role pollinators play in the fresh ingredients used in Lush products, and reveal the impact pollinators have on its products.

Leading with the key message "Pollinators Make It Possible", the campaign also reintroduces Lush's limited-edition Rose Butterfly Bath Bomb.

Lush's Rose Butterfly Bath Bomb

100% of the sales price will contribute to raising $150,000 for Pollinator Partnership and other organisations working to protect pollinators.

The campaign will also distribute over 140,000 pieces of non-invasive seeded paper cards, for customers to plant native flowers and increase pollinator habitat.

Vicki Wojcik at Pollinator Partnership said: "This campaign really illustrates the global impact that the world's tiniest creatures make through their small everyday actions.

"Like pollinators, every human has the power to create massive change through even the most seemingly insignificant action. Pollinators do so much for us, and it's time we make a difference for them."