Lush introduces new campaign and product spotlighting human rights issues

From 16 May to 2 June, Lush will be running an education campaign to showcase legislation that impacts our human rights. This sees the retailer bringing conversation-starting window displays and product packaging to 102 UK stores.

Charity EachOther has produced a briefing paper detailing these threats to our human rights, which has been used to form the basis of a public education campaign at Lush.

Central to the high street beauty retailer's campaign is a new shower powder (showder as some may say) dubbed ‘Human Rights’. This new launch will be used as a lighthearted way to start conversations with the public about this serious issue and raise funds for EachOther’s work.  The sales price of £14 (minus VAT) will be donated to the charity.

A boxed product was chosen as a means to impart important information about the campaign, as well as to invite people to share their views on human rights with EachOther, via a survey that they can access through a QR code on the back of the box (and in-store signage).

Emma Guy, EachOther’s Editor in Chief stated: "The majority of the public (two-thirds) say they have little or no confidence that they have a say on the decisions made by the government - this is a growing concern for decision making on human rights issues in the UK.

"Today is the start of reminding ourselves that collectively, we can recognise our rights, invoke them and continue to educate each other about them - to protect them for future generations."

Lush Campaigns Manager, Andrew Butler, added: "Lush has a long history of championing human rights around the world, and we feel it is vital to stand up for our rights.

"In the UK we are faced with a worrying and sustained attack on our essential human rights, from the right to protest to the right to hold the government to account. These rights exist to protect us all but are especially important to protect those who are already marginalised and therefore more likely to suffer abuse and exploitation. An attack on one of us is an attack on all of us, so we stand together with EachOther to demand human rights protections for everyone."