Lush launches new app to boost wellness
Lush has launched a new app to encourage its customers to take time for themselves. The Lush Bathe app is designed to track and maximise the benefits of bathing, assisted by immersive audio-visual experiences.
During the creation of the new app, Lush has collaborated with a range of wellbeing experts, practitioners, sound healers and mentors to create a series of in-app exclusive transformative meditative experiences for mindful moments whilst bathing or elsewhere.
The current collaborators include spiritual mentor Belinda Matwali, yoga teacher Pip Taverner and mindfullness practitioner Rose Eskafi.
The in-house designed app can also connect users with health data to help them understand and identify the benefits of bathing.
Katrina Johnson, Brand and Digital Concepts at Lush, said: “When you step into your bathroom it can be time just for you to focus on your wellbeing, it can be as simple as taking a bath, or a shower or even just washing your face. Our products packed full of fresh ingredients and essential oils help to relax and uplift. We wanted to create a tool that enhances this further to help people turn mundane moments into mindful minutes by establishing a daily bathing routine that helps them to relax, improve mood and sleep better.
"This app can be a great addition to a bathing or shower routine whether with a bath bomb, bubble bar, soap or facemask. We were lucky enough to work with some great practitioners from the wellbeing community, some inside the company and some friends of Lush to create transformative me-moments for next level bathing.”
In addition to investing in digital innovations, Lush recently strengthened its commitment to retail growth across the UK and Europe, investing £7.6 million in new shops, relocations and redesigns.
