Lush offers free products to London Marathon runners as it unveils new bath bomb innovation

Lush is giving away its latest bath bomb innovation and best-selling massage bar to help 2024 London Marathon completers get back on their feet after the gruelling 26.2 mile race on Sunday, 21 April.

Four of the brand's stores in London will be giving away products to each eligible 2024 London Marathon runner who comes into a participating Lush store with their medal between 21-28 April 2024.

The locations include Waterloo Station, Paddington Station and Victoria Station, as well as its flagship store on London's Oxford Street.

As part of the giveaway, Lush will be offering its Wiccy Magic Muscles massage bar, packed with extra virgin coconut oil to soften skin and stimulating aduki beans to work away stubborn knots.

It will also be gifting London Marathon completers its all-new Cold Water Soother Epsom Salt Cube one week before it officially launches for World Bath Bomb Day on 27 April.

A "first of its kind" bath bomb designed to fizz in cold water, the new magnesium-powered product is made with 20% Epsom salts for a soothing bath and has been described as a post-run staple.

Helen Ambrosen, Lush Co-founder, Cosmetic Scientist, 25-time marathon runner and inventor of the Cold Water Soother, said: "So many people are enjoying the benefits of cold water bathing.

"Those lucky enough to live near the sea or a river can take cold water dips as often as they like, but if you don’t have that nearby, a bath with a Cold Water Soother bath bomb means you can enjoy the effect and the relaxation in your own bathroom."

The Cold Water Soother, plus 28 other new bath bombs, will be joining launching online and in selected stores at Lush on World Bath Bomb Day.