Lush opens wellness pop-up at Westfield London

Lush has opened a new immersive pop-up experience at Westfield London, called The Lush Lounge.

Running until 20 December 2022, the pop-up features a variety of wellness-inspired activities, including mood-based galleries, massages, complimentary gifting and bespoke services.

The pop-up includes a Scent Shower experience, which involves Lush shower gel fragrances and soundscapes to offer visitors a moment of "relaxation, energy, uplift or groundedness".

A Refresh Station provides themed "pick-me-up" products to help visitors connect with how they want to feel, whilst a Keep It Real Gallery showcases how people encompass self-care into their everyday routines.

The pop-up is also offering hand and arm massages, where visitors will be given massage bar samples with information on how to practice self massage.

In addition, the space is hosting a bath bomb inspired projection, Colour-In Gift Wrap activity and Poetry Lottery experience, which allows shoppers to choose a desired mood from a selection of scented cards to reveal a poem.

Those unable to visit the Lush Lounge can still experience elements of the space on the Lush Bathe app.