Lush reports recording breaking Christmas sales with highest trading month ever

Lush UK & Ireland has reported sales of £40.5 million in December 2022, exceeding forecasts and beating 2021’s sales by 13.1%, up 11% versus pre-pandemic sales in 2019.

Customers were excited to get back to the high streets and physical retail soared, generating growth of 18% versus 2021.

The retailer also reported that it sold more than 150,000+ of its Snow Fairy gift sets in the run up to Christmas, and hundreds of thousands of stand alone products from its Christmas range.

At its UK manufacturing site in Poole, Dorset, specially trained compounders and production assistants pressed over 879,330 Snow Fairy bath bombs, pouring 153,700 Snow Fairy Lush Melts and slicing more than 326,640 Snow Fairy bubble bars in the run up to Christmas.

Kat Hannible, Lush UK&I Retail Director, commented: “We were confident in a return to a more traditional Christmas trading pattern this year, and increased our stock levels and seasonal recruitment to provide the best possible experience for our customers.

“I’m happy to say that our optimistic preparation paid off, and we’re delighted to report these results. I cannot over emphasise the credit that is due to our shop and digital fulfilment staff, who have overcome the challenges of this year to deliver a fantastic Christmas. We are also grateful to our manufacturing teams in Dorset making fresh products around the clock as the sales kept coming.”

One year on since the Global Lush brand walked away from all Meta, TikTok and Snapchat channels and in the face of Global economic inflation and uncertainty, Lush launched a series of investments in Retail and new brand collaborations in the run up to Christmas.

Lush opened The Lush Lounge on 9th December, an entirely free, immersive space with complimentary gifting in London’s Westfield, White City. It also recently launched its first ever brand x brand collaboration with independent streetwear brand, Lazy Oaf.