Lush 'Snow Fairy Tour' returns for festive season
Lush has announced the return of its Snow Fairy Tour this Christmas, showcasing the limited-edition range at shopping centres across the UK.
Snow Fairy was invented by Claire Constantine, the current Global Retail Director at Lush and Daughter of Co-founders Mark and Mo Constantine, when she was 11 years old.
Launching originally as a shower gel in 2005, the Snow Fairy collection has grown into the British brand's most successful range. In fact, Lush sold on average one Snow Fairy product every five seconds in last year’s festive period (October-December).
This year's Snow Fairy range features 17 items, including a body spray, shower jelly, candle, lip mask, soap and bath bomb, amongst other items.
It forms part of the brand's full festive collection for 2023, with theming around the 'Lushiverse' - inspired by its bestselling Intergalactic bath bomb.
To celebrate this, the Planet Snow Fairy Tour is taking place as an external pop-up activation across five locations, housed in a Snow Fairy Trailer.
- 10-13 November at Rushden Lakes, Northampton.
- 16-20 November at Fort Kinnaird, Edinburgh.
- 22-28 November at Eldon Square, Newcastle.
- 30 November - 12 December at Leeds Trinity.
- 14–23 December at Glasgow Fort.
Lush will also host three internal pop-up activations at the Victoria Centre in Nottingham, Meadowhall in Sheffield, and Braehead Shopping Centre in Scotland.
Bronwen Lambert, from the Lush Events Team, said: “We’re really looking forward to returning with our iconic Snow Fairy Tour. This year we’re heading to more locations for longer with more products on offer than ever before.
"We love visiting different locations and meeting so many new people across the country and of course just to spread some kindness, joy and magic."