Lush takes inspiration from Willy Wonka with 8 golden tickets

Taking inspiration from the soon-to-be-released revamped Charlie and The Chocolate Factory, starring Timothée Chalamet, Lush is giving customers a chance to win a visit to its factory. 

Swapping out golden tickets hidden in chocolate bars for codes hidden in bath bombs, the British beauty brand promises to give eight lucky customers an exclusive behind-the-scenes tour.

As part of Lush’s Intergalactic Christmas campaign, UK customers who buy the Intergalactic bath bomb between 7 and 31 December 2023 in participating stores may find one of eight unique codes – to celebrate the cult classic product’s invention eight years ago.

Intergalactic is a swirling galaxy bath bomb containing a mix of refreshing peppermint and grapefruit oils, which retails for £6. These eight special products will be distributed at random across Lush’s UK stores (excluding Northern Ireland).

Those who spot a ticket emerging from their Intergalactic bath art simply need to contact Lush at the email address specified on their unique code, sending the code and their proof of purchase by the deadline.

Winners will get a chance to visit the Lush factory in Poole on Thursday 21 March 2024. Here, over 33 million fresh products are hand-chopped, whisked, pressed, shaped, and perfected by the skilled hands of manufacturing teams every year.

Existing customers will already be familiar with the novelty batch stickers attached to each Lush product. After finishing each handmade product, a sticker is secured to tell the recipient who made it and when. During the tour, visitors will get to put faces to already familiar names.