Luxury body care brand Uni names Kaia Gerber as Creative Partner

Luxury body care brand Uni has appointed Kaia Gerber as its first Creative Partner in Residence, which will see the model work across the brand's content, product innovation, marketing initiatives and creative direction as a long-term collaborator.

The partnership launches with a campaign for Uni's bestselling 24-Hour Body Serum alongside its Plush Marine Shower Oil and Golden Microalgae Body Oil.

Shot by photographer Theo Wenner, the campaign imagery will be supported by a marketing rollout spanning digital, influencer, retail and out-of-home advertising.

The brand, which was founded in 2022 by Alexandra Keating, who has a background in tech-start-ups, said that the collaboration with Gerber grew from a genuine connection that the model had to the products.

After she had received the range as a gift she personally contacted Keating, sparking a relationship that has developed into a formal partnership.

"Partnering with Kaia felt effortless from the moment she reached out," Keating said.

"She wasn't introduced to Uni through a deal. She found us, fell in love with the products and came to us. That kind of authenticity is everything."

Gerber added: "What resonates with me about Uni is that it's built around the idea that body care shouldn't be an afterthought. That philosophy already matched how I live, which made the partnership feel genuine from the start."

Since launching in 2022 Uni had built an organic celebrity following that includes Julianne Moore, Miley Cyrus, Christy Turlington, Ashton Kutcher and investor Adwoa Aboah, which the brand says reinforces its positioning at the premium end of the body care market.

Uni is currently available in the UK at SpaceNK, both in-store and online.