Luxury brand Augustinus Bader stars in latest season of Emily in Paris
Fans of popular Netflix show Emily in Paris will be able to spot luxury brand Augustinus Bader in the latest season.
In episode four of the new series, Emily and the team are tasked with developing a creative campaign to highlight and celebrate the beauty brand’s science-backed haircare line.
As part of this, Augustinus Bader meets with Agence Grateau to market a new product to an often-neglected demographic: mature women.
The haircare range is aimed at women who are tired of dying their hair and are ready to embrace the grey. After her own attempt to embrace the grey area in her life, Emily comes up with an eye-catching campaign that celebrates women who refuse to hide who they are.
"With Augustinus Bader, going grey isn't giving up; it's glowing up," shares Lily Collins' character Emily Cooper during the episode.
Augustinus Bader, a luxury brand synonymous with science and transformative results, was founded by Professor Augustinus Bader, a world-renowned stem cell biologist, in 2018.
The brand quickly gained acclaim for its innovative skincare formulations, notably the patented TFC8 technology. As featured in the show, this technology works alongside clean, nourishing formulas to deliver healthy, revitalised skin and hair.
"Augustinus Bader is excited to be part of the Emily in Paris phenomenon, famed for its engaging storylines and loyal following of fans who eagerly await Emily’s next adventure," reads a statement from the brand, which has offices in both London and Paris.
Now in its fourth season, Part 1 of Emily in Paris launches with five episodes today, 15 August. Following this, Part 2 will drop on 12 September, with the five remaining episodes.
Cast members returning for the fourth instalment include Lily Collins as Emily Cooper, Philippine Leroy-Beaulieu as Sylvie Grateau, Ashley Park as Mindy Chen, Lucas Bravo as Gabriel, Camille Razat as Camille, Samuel Arnold as Julien, Bruno Gouery as Luc, and Lucien Laviscount as Alfie, plus more.
