LVMH Beauty partners with sustainable packaging solution company

LVMH Beauty, a division of LVMH, has signed a strategic partnership with carbon-negative materials company Origin Materials to reduce the carbon impact of its products.

The multi-year capacity reservation agreement allows LVMH Beauty to purchase sustainable, carbon-negative polyethylene terephthalate (PET) from Origin Materials for its perfumes and cosmetics product range.

Origin’s PET is made from sustainable wood residues which capture carbon and offers similar functionality to petroleum-based PET, but with a reduced carbon footprint. Additionally, it can also be recycled in the same way as fossil-based PET within the existing infrastructure to support a circular economy.

The company will also continue to develop sustainable packaging solutions for LVMH Beauty brands, including Parfums Christian Dior, Parfums Givenchy and Guerlain.

Claude Martinez, Executive President and Managing Director at LVMH Beauty said: "At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the near future.

"Origin's bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets, without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies."

Rich Riley, co-CEO of Origin Materials added: "Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers."