LVMH considers sale of stake in Rihanna’s Fenty Beauty, reports suggest
LVMH is reportedly exploring a potential sale of its 50% stake in Fenty Beauty, the brand founded by singer Rihanna.
The luxury conglomerate is said to be working with investment bank Evercore to assess its options, according to Reuters.
LVMH holds its stake in Fenty Beauty through its beauty incubator Kendo Brands, which also backs other labels sold through Sephora, another company under the LVMH umbrella.
Launched in 2017, Fenty Beauty quickly gained global recognition and has since expanded into skincare, haircare, and fragrance.
The brand is widely credited with setting new standards for diversity in the beauty industry through its extensive range of foundation shades designed to complement all skin tones.
It now ranks among the top celebrity-founded beauty brands, joining Hailey Bieber’s Rhode, Selena Gomez’s Rare Beauty, Kylie Jenner’s Kylie Cosmetics, and Ariana Grande’s r.e.m. beauty.
Rhode was recently sold to E.l.f. Beauty for approximately $1 billion earlier this year, while Rare Beauty has reportedly weighed potential sale opportunities.
TheIndustry.beauty has contacted LVMH for comment.
