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MAC Cosmetics enters metaverse with NFT to support HIV awareness

Sophie Smith
31 March 2022

MAC Cosmetics is launching a collection of three limited-edition collectible NFTs, donating 100% of the purchase price to organisations supporting those affected by HIV/AIDS.

Available from 10 April to 1 June 2022, MAC's NFT launch follows a variety of beauty brands entering the NFT space, including Estée Lauder, Nivea and Clinique.

Ranging from $25 to $1,000, the Viva Glam x Keith Haring NFT collection launch coincides with National Youth HIV/AIDS Awareness Day on 10 April.

The launch marks the first virtual collaboration between the Keith Haring brand and MAC, whose Viva Glam lipstick campaign has been running since 1994. In the UK and Ireland, the full recommended retail price from the sale of Viva Glam lipsticks is donated to organisations to support the health and rights of people of all ages, races and genders.


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Read more about how beauty brands are using their funds to do good in's feature here.

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