MAC Cosmetics names former Dr. Barbara Sturm CMO as SVP Global Marketing

MAC Cosmetics has appointed Emily Bromfield as Senior Vice President of Global Marketing, overseeing the brand's global marketing strategies across all categories and channels.

Bromfield previously served as Chief Marketing Officer at Dr. Barbara Sturm from November 2019 until March 2024, where she was "instrumental" in driving the skincare brand's rapid growth, culminating in its acquisition by Puig in January 2024.

Prior to this, she was Global Marketing & Communications Director at Charlotte Tilbury for almost six years, where she shaped the brand's brand positioning and social media presence.

In her new role, Bromfield will help to expand the brand's global presence and appeal across established and emerging markets.

She will lead efforts in compelling storytelling, product innovation and immersive experiences, aiming to enhance the brand's positioning and further elevate consumer engagement.

She will report directly to Aïda Moudachirou-Rébois, Senior Vice President, Global General Manager at MAC Cosmetics.

"We are thrilled to welcome Emily Bromfield to the MAC family as our SVP of Global Marketing," said Moudachirou-Rébois.

"Emily's proven track record of building brands and driving breakthrough consumer-led marketing strategies will be invaluable to our team. With her extensive experience and innovative mindset, we are confident that together, we will achieve remarkable milestones for MAC Cosmetics."