Maison Crivelli unveils 2025 festive campaign with French paper artist Aurely Cerise
Luxury fragrance house Maison Crivelli has collaborated with French paper artist and set designer Aurély Cerise for its 2025 seasonal campaign.
Cerise, known for her sculptural and tactile work, brings a handcrafted dimension to the perfume house’s annual holiday story.
This year’s campaign focuses on "the extraordinary beauty found in nature’s raw textures", a theme aligned with Maison Crivelli’s sensory-driven approach to perfumery.
As part of the collaboration, Cerise reinterpreted Maison Crivelli’s signature Christmas tree - a recurring festive motif for the brand - through a new handcrafted artwork. The piece was showcased on the brand’s social media channels and is also featured in a physical installation at Selfridges Trafford Dome in Manchester.
"Through this partnership, Aurely has reimagined a hallmark of the Maison’s visual architecture, transforming our iconic pillars into a bright and festive expression," said Thibaud Crivelli, founder of Maison Crivelli.
Founded in 2018, Maison Crivelli is a Paris-based niche fragrance house. Its creations combine olfactory exploration with the founder’s travel experiences and are developed in collaboration with various perfumers, each contributing a distinct artistic perspective.
