Maison Crivelli unveils Harrods pop-up with Studio Lilo

French fragrance house Maison Crivelli has unveiled a month-long pop-up at Harrods, partnering with Berlin-based floral artist Lilo Klinkenberg of Studio Lilo to create an immersive retail experience inspired by the brand’s fragrance collection.

Located at the department store’s Door 6 space throughout July, the activation marks the UK centrepiece of a wider collaboration between Maison Crivelli and Studio Lilo, spanning campaign content, experiential retail and installations.

The pop-up brings together fragrance and floral art, with Klinkenberg creating sculptural botanical installations inspired by Maison Crivelli’s floral perfumes. Designed to translate scent into physical form, the displays draw on the textures, contrasts and emotions associated with the maison’s fragrances, encouraging visitors to experience the collection through multiple senses.

According to Maison Crivelli, the collaboration reflects a shared creative approach centred on using flowers as a medium for emotion, transformation and sensory storytelling. The Harrods installation showcases this concept through immersive floral compositions displayed alongside the brand's fragrance collection.

The partnership forms part of Maison Crivelli's wider Summer 2026 campaign, with the Harrods installation acting as the UK focal point for the project.

Founded by Thibaud Crivelli, Maison Crivelli has built its reputation around creating fragrances inspired by unexpected sensory experiences, with each perfume designed to capture a particular moment, emotion or encounter. The brand has increasingly collaborated with artists and creatives to translate these inspirations beyond fragrance and into physical spaces and installations. 

The latest launch reflects a broader shift across the luxury beauty sector, with brands increasingly using experiential retail to bring their products to life.

Recent activations have included Wella's Silverstone experience for F1 ACADEMY and The Organic Pharmacy's Wimbledon-inspired suncare pop-up, as beauty brands continue to invest in immersive experiences that strengthen consumer engagement.

The Harrods pop-up will run throughout July, giving customers the opportunity to explore Maison Crivelli’s fragrance collection alongside Studio Lilo’s interpretation of the brand’s scents.