Manifestation expert Roxie Nafousi joins Lookfantastic as Brand Ambassador

Lookfantastic has announced that self-development coach and bestselling author Roxie Nafousi is stepping into the role of Brand Ambassador, highlighting the online beauty powerhouse’s growing focus on a more holistic vision of beauty.

Best known for her transformative work in manifestation and emotional well-being, Nafousi brings a unique voice to the beauty space, advocating that real radiance begins from within. Her philosophy aligns with Lookfantastic’s mission to cultivate a "fantastic feeling" - hence its

Keely Gough, Managing Director at Lookfantastic, said: "Roxie's expertise in self-development and her passion for empowering individuals to live their best lives makes her the perfect partner for us.

"We believe that beauty is deeply connected to confidence and well-being, and Roxie's insights will resonate with our customers on a profound level."

As part of her ambassadorship, Nafousi will work with Lookfantastic on a range of initiatives, including curated product edits, exclusive content and motivational campaigns. These activations are designed to inspire customers to embrace their own version of beauty, not just through what they apply, but through how they feel.

Nafousi added: "I'm so excited to be an ambassador for Lookfantastic because beauty is so much more than just the products we use—it’s about confidence, self-care, and feeling our best from the inside out.

"I’ve always believed in the power of rituals to uplift and empower us, and Lookfantastic is the perfect partner in helping people discover products that make them feel radiant, strong, and unstoppable."

Shoppers can browse Roxie’s Lookfantastic Edit, a curated collection reflecting her favourite products and rituals for self-care and empowerment, now.