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Manscaped continues sponsorship deal with Wolves Football Club

Sadiyah Ismailjee
16 September 2020

US male grooming brand, Manscaped has continued its sponsorship deal with a new UK partnership deal.

The new partnership with English football club Wolverhampton Wanderers, known as Wolves, will see players representing the brand’s logo and website at home games and boost awareness with TV broadcasts.

Promotional content is also expected to feature on both groups’ social media channels, as well as Wolves’ TV and app.

Manscaped’s Senior Director of Marketing, Joey Kovac, said:  “As we continue to expand internationally, a diversified sports partnership roster plays an integral part in the growth model,” said Jopread brand awareness for both Manscaped and our partners."

“This division of our company has a proven track record of driving widespread brand awareness for both Manscaped and our partners."

“We anticipate the same excitement to drive success given the undeniable hype and fandom surrounding the Wolves. We’re honoured to be part of the pack.”

The partnership follows six months after the California-based male grooming brand made its first entry into the European market with a UK distribution deal.

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