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MANTLE lands at Selfridges in new major retail roll-out

Sophie Smith
04 October 2023

Scandinavian beauty and wellness brand MANTLE has launched at Selfridges, marking its first major roll-out at a UK retailer. 

The brand is now available online at Selfridges, as well as in-store in London and Manchester.


The move allows MANTLE to expand its presence across the country, following its direct-to-consumer launch in the UK last year.

Josefin Landgård, Co-founder and CEO of MANTLE, said: "As newcomers to the UK market, it's a very proud moment to see MANTLE on the shelves of Selfridges.

"It's such an iconic business, constantly reinventing the retail experience and creating extraordinary experiences."

Founded in 2020 by Josefin Landgård and Stina Lönnkvist, the Swedish-born beauty brand offers "forward-thinking formulas of natural actives that transform the skin on a cellular level".

Its range spans face care, body care and hair care, with bestsellers including The Face Jelly, The Glow Serum and The Shroom Essence - all of which are now available at Selfridges.

Read's interview with Josefin Landgård on co-founding skincare and wellness brand MANTLE.

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