Marc Jacobs Beauty lands at Selfridges following relaunch
Marc Jacobs Beauty has launched at Selfridges London, with further global retail expansion expected throughout 2026.
The premium beauty brand has debuted both online and in-store at the Oxford Street flagship, where it is presented in a dedicated concession space within the Beauty Hall.
The launch represents a significant placement for the brand, given the store’s high footfall and its diverse mix of domestic and international shoppers.
Unveiled last month, the collection is centred on the concept of “Joyride Sensoriality”, described as an immersive makeup experience focused on texture, tactile finishes and formulas designed to engage the senses while maintaining long-wear performance.
“I think about beauty the way I think about fashion: it’s an area for creativity and self-expression. Marc Jacobs Beauty represents joy, and is a celebration of how we can use makeup to express ourselves through color, through texture and shape,” said Jacobs.
The range spans eyes, complexion and lip categories, including a Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer and Money Shot Highlighter Gel.
Packaging, designed by Jacobs, features signature motifs across the collection, with a daisy used for complexion products, a star for eye products and a heart for lip products.
