Marks & Spencer launches beauty takeback scheme

Marks & Spencer has introduced a new takeback scheme across 40 stores, allowing customers to recycle used beauty packaging to be turned into new packaging and products.

The scheme has been developed in partnership with Handle, which works with retailers, brands and manufacturers to seek better end-of-life options for beauty packaging such as lids, tubes, pumps, sachets and pipettes.

M&S customers can now drop any form of plastic or aluminium beauty packaging from any retailer into dedicated boxes located within the retailer's in-store beauty section.

Until 5 July, Sparks members who recycle their beauty packaging will also receive 10% off beauty at M&S. Customers can scan the QR code on the in-store takeback box for the offer to be added to their Sparks’ Hub.

The initiative is estimated to collect over two tonnes of empty beauty packaging within the first 12 months.

Carmel McQuaid, Head of ESG at Marks & Spencer, said: "Plastic is one of the biggest challenges facing the beauty industry and whilst there is still lots more to do, we hope this scheme encourages customers to recycle their beauty empties to give them a second life and reduce the amount of packaging that goes to landfill."

Tom Murgatroyd, Co-Founder of Handle Recycling, added: "We are thrilled to announce our partnership with M&S, our mission is to reduce the environmental impact of beauty packaging and this partnership helps to elevate awareness and action toward this mission to the next level."

M&S joins the growing number of beauty brands with in-store beauty takeback schemes, including Boots, Space NK, H Beauty and MAC Cosmetics.