Marks & Spencer unveils first new own-brand skincare range in seven years
Marks & Spencer has launched a new own-brand skincare range, featuring 19 products charged with science-led ingredients.
After over three years in development, Fresh Elements has been formulated to help "boost your skin confidence without the fuss, cutting down on complicated regimes and focusing on efficacious, science-backed skincare that makes your skin feel good".
The own-brand skincare spans three sub-ranges - Glow, Clarify and Hydrate - which are powered by active ingredients handpicked for their proven skincare benefits.
Tara Singleton, Head of Beauty at Marks & Spencer, said: “We are so excited to introduce Fresh Elements, the first new own-brand skincare brand that we’ve launched in seven years.
"After noticing that customer feedback and frequent search terms highlighted the demand for hydration, glow and blemish tackling solutions, we set out to build a simple, effective and affordable range of products developed to target those specific needs."
The Fresh Elements range
Powered by vitamin C, the Glow range helps to brighten skin and leave it looking visibly perfected.
Products include a Dream Gleam Illuminating Cleanser, Sunshine Tonic Glycolic Toner, Ex-Glowliate Purifying Exfoliating Treatment, Dream On Radiant Overnight Serum, Light It Up Protecting Day Cream SPF25, Twinkle All Day Brightening Eye Gel and Night Night Brightening Night Cream.
With AHA Mandelic Acic as the hero ingredient, the Clarify range helps to refine skin, tackle blemishes and leave skin looking clearer.
Products include a Jelly Fresh Skin Perfecting Jelly Cleanser, No Pore Problems AHA Pore-Minimising Toner, No Biggie Deep-Cleansing Clay Mask, What Blemish? Blemish Control Gel, Clear Out Refining Overnight Serum and Need A Refresh? Oil-Free Moisturiser SPF30.
Infused with hyaluronic acid, the Hydrate range gives an instant moisture boost, leaving skin feeling softer and smoother.
Products include a Feeling Pristine Soothing Micellar Water, Yes You Dew! Refreshing Overnight Mask, High Life Hydrating Daily Serum, Non-Stop Dew Drops Ultra-Lightweight Facial Oil, Refresher Daily Moisture Cream SPF30 and Soak Star Overnight Moisture Cream.
The news coincides with the launch of Marks & Spencer's beauty takeback scheme across 40 stores, allowing customers to recycle used beauty packaging to be turned into new packaging and products.